What is Digital Marketing?

Digital marketing is the way to market or advertise our products and services through online platforms. Digital Advertising attracts new customers and have a more targeted approach, Thus getting quality leads in internet marketing is common!

A Little History of digital marketing – Not the boring one!

“Digital Marketing” can be tracked back to 1990’s and with the birth of Yahoo in 1994 and Google in 1998, digital marketing started to become popular and got its first leg. The the release of Web2.0 in 2004, the digital marketing reached to more and more people and became a well known term. By then only U.S started to invest 2.9 Billion Dollar in internet marketing.

With the growth of social media that started in 2004 with Facebook, Digital marketing got its second leg. Facebook led ads got to broader audiences and with the launch of instagram, Social media became the best way for Push Digital marketing. LinkedIn, Twitter and Meta, are the most used Social Media platforms.

Why Digital Marketing Matters in 2026?

1. Specific targeting

Digital Marketing allows you to target your audiences. Especially when you use google and meta ads. There are many options that allows you to create your audience based on many factors, such as interests, demographics and behaviour. And there is also deep insights on which you can target your specific audience. 

The Audience segmentation depends on how well you know your product and how well you know your audience.

2. Cost effective

Yes, digital marketing is very cost effective. You can start with building up a website and start doing its seo. In the meantime you can start your social media channels to broadcast your products and services.

Also the meta ads can help you in spreading awareness about your brand with as cheap as 0.01$ or 1 Paisa per impression.

3. Can measure efforts and result

With digital tools and services you can measure your KPI’s. Different services has different KPI. 

For SEO, you can use “Google Search Console”. This tools is free of cost and can help you identify your website performance through:

And also you can get keywords for which your webpages are ranking.

For Social media you can use analytics to track how many impressions you are getting to:

Google/meta ads- With meta and google ads, you have a lot of options that can help you measure your campaign success. Some of them are – 

4. Can place your ads among big brands

With correct audience targeting and budget you can place your ads among the top brands. This depends on with which brand you are competing and what is the keyword difficulty. But yes it is highly likely that your ad (whether on google on meta) can be shown to the audience which are seeing big brands ads. 

You can reach wide audience and with correct marketing your sales can be increased and you can establish your brand in the eyes of your audience that will think of your brand as one of the competitors of big brands, hence trust increases rapidly.

5. Faster leads generation

When your target your audience correctly, then digital marketing is proved to be the fastest way to get new leads. Internet marketing shows your product and service to the correct audience, and as the visual hooking increases, the leads generation increases.

With SEO, When you target correct keywords, with decent keyword difficulty, you can rank faster and can appear among the top searches. Your audience is always searching, and if you appear in their search it will definitely increase your leads.

When you use social media, the algorithm recognises your target audience with the help of your content and caption. And when it is shown to users, user engagement increases and this leads to more engagement and leads.

Google and meta ads uses budget so that the product and services can be shown to correct users at correct time. So when the users are defined correctly your ads will bring quality leads.

Fields in Digital marketing

1. Search Engine Optimization

SEO(search engine optimization) is an important part of digital marketing means making your website easy for Google to understand and trust, so it shows your site when people search.

 Example: if someone searches “best dentist near me” and your clinic appears on top, that’s SEO working. 

In 2025, 68% of online experiences start from search, and top 3 results get ~55% of clicks. SEO includes keywords, content, site speed, and backlinks.

 Think of Google like a teacher checking homework—clear answers, clean handwriting, and correct structure get better marks. SEO takes time, but once ranked, traffic is free and consistent.

2. Social media Marketing

Social Media Marketing is using platforms like Instagram and Facebook to build trust and attention before selling.

 Example: a café posting daily reels of coffee making—people start recognizing the brand, then visit. 

In 2025, the average user spends 2.5+ hours daily on social media. Likes don’t matter much; reach, saves, shares, and DMs do. 

In internet marketing world, Social media works like word-of-mouth at scale. When people see you daily, they trust you. SMM is slow selling but strong branding. It’s not about going viral once—it’s about showing up consistently so people remember you.

3. Performance marketing

Performance marketing is an important part of digital marketing that means you pay only when action happens—like clicks, leads, or sales. 

Example: you spend ₹10,000 on ads and earn ₹40,000—this is performance marketing. 

Platforms like Google Ads and Meta Ads run on data, not luck. In 2024–25, brands shifted 60%+ of ad budgets to performance-based ads because results are measurable. 

Metrics like CTR, CPA, and ROAS decide success. Think of it like hiring a salesman who gets paid only when he brings customers. It’s fast, scalable, but risky if tracking and landing pages are weak.

4. Content marketing

Content marketing is teaching before selling. Blogs, reels, carousels, and videos that solve problems build trust. 

Example: someone explains “how to reduce electricity bill”—later sells solar panels. 

In 2025, content-driven brands generate 3× more leads at lower cost than ads alone. 

Content works like a free class—people learn, trust, and then buy. Good content answers real questions, not fancy words. A simple blog ranking on Google can bring leads for years without extra cost. 

Content marketing is slow initially but powerful long-term, especially for SEO and personal branding.

5. Influencer marketing

Influencer marketing in internet marketing means selling through people instead of ads. 

Example: a fitness creator recommending a protein brand—followers trust the recommendation. 

In 2025, micro-influencers (10k–100k followers) give 3–4× better engagement than celebrities. Why? Trust feels real. Influencers act like friends, not billboards. 

Even a local food blogger can drive footfall to a restaurant. The key metric is not followers, but engagement and audience match. 

It’s like asking the most trusted person in a group to suggest your product—people listen more than they do to ads.

6. Affiliate marketing

Affiliate marketing is selling through partners who earn commission per sale. 

Example: a blogger shares an Amazon product link and earns money when someone buys. In 2024, affiliate marketing crossed $17 billion globally. 

It works because brands pay only for results. Think of it as hiring hundreds of salespeople without fixed salary. 

Affiliates promote through blogs, YouTube, or email. The challenge is tracking and quality control, but the reward is massive scale. Many SaaS companies get 30–50% of sales from affiliates alone. 

It’s performance marketing without running ads yourself.

7. Email marketing

An important part of digital marketing is Email marketing. Email Marketing is direct communication with people who already showed interest. 

Example: you add items to cart, don’t buy, and get a reminder email. 

Simple, but powerful. In 2025, email gives an average ROI of ₹360 for every ₹1 spent—higher than ads or social media. 

Emails work like personal letters, not public posts. No algorithm, no reach drop. Newsletters, offers, and reminders keep brands alive in the customer’s mind. 

The key is relevance, not spam. One good email list can outperform thousands of social media followers.

How to do digital marketing:

Starting digital marketing for your business or choosing digital marketing as a career depends on your goals that you want from internet marketing. 

Digital marketing for business

Such as if you want to pull customers towards your services, then making a website and doing is SEO is best and in the meantime you can run google ads and meta along with social media growth so that in the time your seo shows results, you will be handling leads and customers.

Here is a 5 step digital marketing plan that you can use for your business growth: 

Step 1: Understand One Clear Customer Problem

Start by identifying one main problem your business/clients has.
Example: “I need more customers”, “I want cheaper leads”, “My sales are slow”.
Digital marketing works best when you solve one problem at a time, not everything together.

Step 2: Get Visibility Where People Already Are

Use SEO to appear on Google for searches related to that problem.
Use social media marketing to show up daily with simple posts, reels, or tips.
Visibility builds familiarity, and familiarity builds trust.

Step 3: Offer a Simple, Clear Solution

Create one clear offer: service, product, or deal.
Explain what you do, how it helps, and how fast results come.
Keep language simple. If a school student understands it, customers will too.

Step 4: Use Ads to Speed Up Results

Run small PPC / performance marketing ads (₹300–₹500/day).
Target people already searching or interested.
Ads bring instant leads, while SEO and content build long-term growth.

Step 5: Track Leads and Improve

Track enquiries, calls, messages, and sales — not likes.
Double down on what brings leads. Stop what doesn’t.
Internet marketing grows when actions are measured and improved.

Digital marketing as a career:

Internet marketing offers a variety of jobs that you can choose and grow as a career. Here I will tell you some Jobs that you can opt in digital marketing.

1. SEO Specialist (Search Engine Optimization)

Why it pays well:
Every business wants free leads from Google. SEO experts are always in demand.

What you do:
Rank websites, increase organic traffic, improve leads.

Earning potential:
₹30k–₹80k/month (India)
₹10–25 LPA with experience

Jobs: SEO executive, SEO analyst, SEO manager

2. Performance Marketer (Google Ads & Meta Ads)

Why it pays well:
You directly control sales and ROI. Businesses pay for results.

What you do:
Run ads, generate leads, track conversions, improve ROAS.

Earning potential:
₹40k–₹1.2L/month
Freelancers earn per client

Jobs: PPC executive, Media buyer, Growth marketer

3. Social Media Manager / Strategist

Why it pays well:
Brands need daily visibility and engagement.

What you do:
Manage Instagram, Facebook, LinkedIn, content planning, analytics.

Earning potential:
₹25k–₹70k/month
Higher with personal branding

Jobs: SMM executive, Social media strategist

4. Content Marketer / Copywriter

Why it pays well:
Content sells without ads. Good writing = high conversions.

What you do:
Write blogs, landing pages, ads, emails, scripts.

Earning potential:
₹30k–₹90k/month
Top copywriters earn per word or per project

Jobs: Content writer, Copywriter, Content strategist

5. Digital Marketing Analyst

Why it pays well:
Data-driven decisions save money and increase profits.

What you do:
Analyze traffic, ads, conversions, user behavior.

Earning potential:
₹50k–₹1.5L/month
High demand in agencies & companies

Jobs: Marketing analyst, Growth analyst

Famous Digital Marketing Examples

Here are two famous examples that have brought huge leads for there businesses using digital marketing.

1. How Nike Used Digital Marketing to Grow Faster Than Ever

Nike has seen a huge shift from using traditional ads to digital marketing, performance marketing, and content-driven branding.

What Nike did:

• Focused on social media marketing (Instagram, YouTube, TikTok)
• Built strong content marketing around athletes and motivation
• Launched Nike Training Club & Nike App to own customer data
• Used performance marketing ads for retargeting and conversions

Real results:

• In 2019, Nike’s digital sales were  around $10 billion
• By 2023, digital revenue crossed $21 billion
• Internet Marketig now contributes 40%+ of Nike’s total revenue

👉 Lesson:
Nike didn’t just sell shoes. Digital marketing helped them sell stories, community, and loyalty, which doubled revenue.

2. How Zomato Used Digital Marketing to Dominate India

Zomato became a common name in India mainly because of smart digital marketing, not TV ads.

What Zomato did:

• Heavy use of SEO to rank for food, restaurant, and delivery searches
• Viral social media marketing (humor-based Instagram & Twitter posts)
• Aggressive performance marketing (Google & Meta Ads) for app installs
• Strong push notifications + email marketing to drive repeat orders

Real results:

• Revenue grew from ₹1,302 crore (FY19) to ₹12,961 crore (FY24)
• Over 80 million monthly active users
• One of India’s most recognized digital-first brands

👉 Lesson:
Zomato used digital marketing to stay top of mind daily, not just when users were hungry.

AI and Digital Marketing:

AI(artificial intelligence) has hugely impacted digital marketing, and if you understand that, you will be in the blue ocean of digital marketing. 

1. AI predicts what customers will do next

AI is a great tool to analyse data and it can be used to predict what will be the next step of customers and where we need to work on. Human behaviour can be studied by giving real data to AI and can help in digital marketing.

2. Ads are optimized automatically

Platforms like Google Ads and Meta Ads are now using AI to decide which ad, audience, and placement performs best—without any manual work.

3. AI can help plan content

AI tools can help help write blogs, captions, and ad copies faster. Digital Marketers now spend more time improving quality instead of starting from zero.

4. AI can improve SEO decisions

AI can analyze thousands of search results to suggest better keywords, topics, and content structure, helping websites rank faster on Google an dance help in Digital marketing

5. Chatbots reply instantly

AI chatbots answer customer questions 24/7, increasing leads without hiring extra staff. Faster replies mean higher conversion.And many new startups are providing AI agents for this service.

6. Emails are personalized automatically

AI can help you send emails —like cart reminders or offers. Personalized emails get 2–3× higher open rates than normal emails.

7. AI finds the best audience

AI identifies people most likely to convert instead of showing ads to everyone. This reduces ad waste and lowers cost per lead.

8. Social media timing is smarter

AI suggests best posting time, format, and content type based on past engagement, improving reach and visibility by analysing past data.

9. AI improves conversion rates

AI tools test multiple headlines, images, and layouts to find what converts best—without manual A/B testing.

10. Marketing decisions are data-driven

AI turns complex data into simple insights, helping marketers decide what to stop, scale, or fix quickly.

FAQ’s related to digital marketing

1. What is digital marketing in simple words?

Digital Marketing or Internet marketing is the way to market or advertise products and services using internet and digital ways such as Google, meta and other platforms.

2. How to earn money using digital marketing?

You can earn money in business using digital marketing by using SEO, Social media and Google/meta ads. You can earn using digital marketing by choosing it as a career and learning needed skills

3. What are 4 types of digital marketing?

The four main types of digital marketing are SEO (free Google traffic), Social Media Marketing (trust and branding), PPC / Performance Marketing (paid ads for quick leads), and Content Marketing (blogs, videos, posts that educate and convert).

4. What is 3 3 3 rule in marketing?

The 3-3-3 rule means: users give 3 seconds to notice you, remember 3 key messages, and decide within 3 interactions. Digital marketing works best when messages are simple, repeated, and consistent across platforms

5. Which is the best digital marketing company in jaipur?

Outranko is the best Digital marketing company in jaipur. Outranko is excellent in SEO, SMM and google/meta ads and there fast communication makes them the best choice for anyone wanting digital marketing to use as a service.

6. What are the contact details of leading digital marketing firm in Jaipur?

These are the contact details of “outranko”, the leading digital marketing firm in jaipur
Phone: 900-197-9953

Address: plot no. K-127, Narayan vihar, mansarovar, jaipur.

Email: contact@outranko.com

Conclusion 

Digital marketing has changed the way businesses grow, sell, and connect with customers. From SEO and social media marketing to performance marketing, content, and AI-driven tools, digital marketing offers measurable, cost-effective, and scalable growth. 

Whether you are a business owner or a student choosing a career, internet marketing provides real opportunities to generate leads, increase sales, build trust, and compete with big brands using data, strategy, and consistency—not luck.